In December 2022, I was honored to be featured in Authority Magazine‘s series, “The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro.” It was an exciting milestone for me and a significant moment in the journey of The Conscious Publicist, as it marked one of our initial forays into the media landscape. This feature provided a valuable platform for sharing my insights and experiences, shedding light on the principles and values driving our public relations firm.

Being part of Authority Magazine’s series was a personal achievement and an incredible opportunity to connect with a wider audience of aspiring and established public relations professionals. By sharing my insights and experiences through this medium, I aimed to inspire and empower others passionate about making a positive impact in the PR field. I hope readers will gain valuable knowledge and practical tips to propel their careers forward. 

Moreover, I wanted to emphasize the importance of conscious and ethical practices in public relations, encouraging professionals to prioritize authenticity, transparency, and social responsibility. By imparting these lessons, we aspire to cultivate a community of conscious publicists who collaborate and uplift one another for the industry’s and society’s greater good. 

If this interview piques your interest, you can find a recap of the interview below.

Authority Magazine 
The 5 Things You Need To Create A Highly Successful Career As A Public Relations Pro
Thought Leadership Interview Recapped

What drives me? A passion for supporting others… 

As a public relations pro, I often work to promote and support the interests of others. Having a genuine passion for helping others and a desire to impact the world positively is essential.

Thank you so much for your time! I know that you are a very busy person. Can you tell us a story about what brought you to this specific career path?

I founded The Conscious Publicist, a public relations firm that focuses on helping purpose-driven brands share their stories and methodologies with the world. My passion for writing, communication, and storytelling led me to start this entrepreneurial journey in 2016. We aim to help conscious brands make a meaningful impact by sharing their messages of mindful leadership, social impact, and purpose.

Can you share the most interesting story that happened to you since you began at your company?

Since I started The Conscious Publicist, one of the most exciting stories has been witnessing the significant growth of the brand and business through collaboration. Recognizing that success cannot be achieved alone, I have actively sought and collaborated with experts who bring diverse skills and experience. Moreover, this collaborative approach has allowed the brand to come to life in ways I couldn’t have imagined initially. I’m excited to continue exploring the potential of this venture alongside my partners.

Can you share a story about the funniest mistake you made when you were first starting? Can you tell us what lesson you learned from that?

In the early days of my career, I made a funny mistake that taught me an important lesson. I only sometimes proofread my written communications carefully, leading to minor grammatical errors in pitches and newsletters. Although seemingly insignificant, these mistakes reminded me of the importance of meticulous proofreading to convey professionalism and credibility in PR.

What are some of the most interesting or exciting projects you are working on now?

Currently, we have some exciting projects in the works. We have launched The Conscious Publicist Podcast, where we explore the intersection of public relations, thought leadership, business, and entrepreneurship through the lens of conscious living. Additionally, we are introducing our executive contributors’ program and PR VIP Intensive sessions to provide valuable resources and support for our clients.

You are a successful leader. Which three character traits do you think were most instrumental to your success? Can you please share a story or example for each?

Regarding the character traits that have been instrumental to my success, I would say determination, passion for creating my own reality, and a desire to support global initiatives. These traits guide how I help my clients and shape our methodologies at The Conscious Publicist. By being determined and passionate, I strive to empower others to find their voices and embrace transformation.

Ok super. Thank you for all that. Let’s now shift to the main focus of our interview. For the benefit of our readers, can you help articulate what the different forms of PR are?

I touched upon different forms of PR, such as media relations, internal communications, crisis management, content marketing, social media, influencer relations, event planning, and corporate social responsibility. These various forms of PR aim to improve a client’s reputation, manage relationships with stakeholders, and shape public perception. More to come on this topic soon!

Where should a young person considering a career in PR start their education? Should they get a degree in communications? A degree in journalism? Can you explain what you mean?

As someone with degrees in PR, marketing, and business management, I believe traditional schooling isn’t the only path to success in our industry. Self-taught programs and mentorship can offer more current and innovative methods. Social and interactive skills are valued over textbook knowledge. I advise young professionals to research and find a learning approach that resonates with them and supports their strengths and interests.

You are known as a master networker. Can you share some tips on great networking?

Regarding networking, I believe in being intentional about connections, focusing on quality over quantity, and nurturing curiosity. Building genuine relationships based on shared interests, values, and goals is key to successful networking. To learn more about my tips on great networking, visit our article, Conscious Networking Tips for Building Authentic Relationships, here.

Lead generation is one of the most important aspects of any business. Can you share some of the strategies you use to generate good, qualified leads?

Generating qualified leads can be achieved by leveraging existing client relationships as referral partners and pursuing PR and earned media opportunities. Strong relationships and visibility can contribute to a steady stream of qualified leads.

Ok super. Here is the main question of our interview. Based on your opinion and experience, what are your “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” and why.

To create a successful public relations pro career, five things are crucial: integrity, organizational awareness, strong communication skills, drive and determination, and a passion for supporting others. These qualities form the foundation for success in the PR industry.

Because of the role you play, you are a person of great influence. If you could inspire a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger. 🙂

If I could inspire a movement, it would focus on improving processes contributing to waste and overproduction. We can work towards a more sustainable future by promoting sustainable practices, encouraging responsible consumer choices, and adopting more environmentally-conscious approaches.

Overall, My journey in the public relations industry has been driven by a genuine desire to make a positive impact and help purpose-driven brands share their stories. I’m grateful for the opportunity to contribute to this interview series and share my insights and experiences.

To dive into the full interview, you can read the article here.

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